Lately I’ve been working a lot on creating advertising concept advertisements to build up my portfolio. Since I can’t go to exotic locations like New York, Paris or Venice to do the shoots, I bring the exotic locations to me!

This is a concept for an Armani Exchange advertisement that I came up with. The car, model and locations are all from different photos and they were chopped into this final photo. When doing work like this it’s very important to make it as photo realistic as possible. In this case, simulating depth of field in the photo, maintaining reflections of the environment in the glass of the car and also following the rules of physics when adding or enhancing light sources or shadows.

I’ve got a shoot at the end of the month based around this concept so I can’t wait to see finished product!