This photo is a concept ad I did for Absolut Mandrin Vodka executed in their typical marketing style. It was shot in a studio with a white backdrop and a strobe with 3′ softbox overhead. I used some large black and white cards to the left and right side of the bottle to reflect the “colour” back onto the bottle to enhance the frosted look while creating more dimension to the shot. I did multiple exposures with the camera on a tripod using trigger release in order to have all of the elements such as the lid, seal, label, fruit be evenly exposed while maintaining as much detail as I could. I used a 70-200mm F2.8 lens @ 102mm to create a bit more compression in the shot and to minimize any distortion to the bottle and props. In post production I chopped it all together to create the final image: